Thread: 3R-HN project
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Old July 11th, 2009, 08:23 AM
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Default Introduce about PR and Environmental Education Unit

1. Background

Raising awareness of the Hanoi citizens is essential factor to introduce SS and reduce amount of the waste. Proper introduction of SS and 3R cannot be realized without Hanoi citizens’ various support. To meet the nowadays need of the waste management, URENCO could renew the frame work of the business.

[view attachment]

2. Purpose for establishing the Public Relation Unit

(1) To reduce amount of the waste (-30% of landfill waste)

<Awareness rising of Hanoi Citizen on 3R and Sanitation>

- Strengthening Publicity of URENCO

- Caring out Environmental Education activity (Non formal & Informal Education)

<Partnership Building among Stakeholders on 3R>
- Supporting Hanoi citizens’ 3R activities


3. Activities of the PR Unit

(1) Publicity

a. Issuing press release monthly

b. Maintaining URENCO and 3R-HN internet website

c. Producing PR tools (leaflets, T-shirts, stickers, etc)

d. Holding press meeting

(2) Planning and Implementation of the PR

a. Launching ceremony in Thanh Cong (June)

b. Launching ceremony in Lang Ha (July)

c. Hoi An Festival (August)

d. Vietnam – Japan 35th Anniversary event

e. Mottainai Fair (1st in September)

f. Mottainai Fair (2nd in February)

g. URENCO’s PR events

(3) Partnership Building among Stakeholders on 3R

a. Coordination of the 3R stars

b. Organizing 3R Partners

(4) Supporting Hanoi citizens’ 3R activities

a. Making and Maintaining an internet registration system

b. Issuing membership cards

c. Providing 3R rubber rings

d. To coordinate collaboration of the related organizations such as 3R Volunteers Club, Women’s Union, Youth Union, schools, supportive private companies, etc

e. Supporting the 3R Partners’ Projects

(Video program production, Radio Program Production - Broadcast from ward speakers, Mottainai Fair, Website development, Issuing 3R Newsletters (Monthly, A3 size))

(5) Promoting Environmental Education (Informal and non formal education)

a. Mobile Cinema service
b. Operation of the EE center in CDCP and Nam Son SWM Complex.
Attached Images
File Type: jpg 3rhn_PR_unit_EN1.JPG (24.1 KB, 1 views)
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